Expanding the role of marketing : from customer equity to market capitalization
Year of publication: |
2009
|
---|---|
Authors: | Kumar, V. ; Shah, Denish |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 6, p. 119-136
|
Subject: | Marketing | Börsenkurs | Share price | Shareholder Value | Shareholder value | Kundenwert | Customer value |
-
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui, (2020)
-
Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena, (2018)
-
Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás, (2001)
- More ...
-
Kumar, V., (2011)
-
Shah, Denish, (2015)
-
Handbook of research on customer equity in marketing
Kumar, V., (2015)
- More ...