Expansion and refocusing : two alternative trajectories for service marketing research
Olivier Furrer and Jie Yu Kerguignas
| Year of publication: |
2024
|
|---|---|
| Authors: | Furrer, Olivier ; Kerguignas, Jie Yu |
| Published in: |
A Research Agenda for Service Marketing. - Cheltenham : Edward Elgar Publishing Limited, ISBN 978-1-80392-317-8. - 2024, p. 353-374
|
| Subject: | Evolution trajectory | Research agenda | Service research domain | Transformative service research | Service dominant logic | Research mapping | Dienstleistungssektor | Service industry | Marktforschung | Market research | Dienstleistungsmarketing | Services marketing | Bibliometrie | Bibliometrics | Dienstleistung | Services | Forschung | Research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781803923178.00027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014518476