Expansions on the wings of fragrance : the case of Bengaluru Astha Perfumery House (BAPH)
Arpit R. Loya, Tarun Kushwaha and Prayatna Jain
| Year of publication: |
2019
|
|---|---|
| Authors: | Loya, Arpit R. ; Kushwaha, Tarun ; Jain, Prayatna |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 26.2019, 1, p. 151-164
|
| Subject: | Brand Loyalty | Diversification | Entrepreneurship | Expansion | Perfumery | Diversifikation | Markenführung | Brand management | Markentreue | Brand loyalty | Parfüm | Perfume | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101816