Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia
Year of publication: |
2021
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Authors: | Gigauri, Iza ; Djakeli, Kakhaber |
Published in: |
International journal of sustainable economies management : IJSEM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9667, ZDB-ID 2703785-X. - Vol. 10.2021, 2, Art.-No. 1, p. 1-18
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Subject: | Consumer Behavior | Crisis | Digital Marketing | Georgia | Marketing Management | Marketing Strategy | Pandemic | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Georgien | Georgia (Country) | Konsumentenverhalten | Consumer behaviour | Coronavirus |
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