Type of publication: Article
Notes:
DOI:10.1016/j.indmarman.2004.08.003
Bennett, Rebekah, Hartel, Charmine E. J., & McColl-Kennedy, Janet R. (2005) Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting. Industrial Marketing Management, 34(1), pp. 97-107.
QUT Business School; School of Advertising, Marketing and Public Relations
Source:
BASE