Experience, satisfaction and loyalty in the context of online music festivals in China
Rachel Wang, Rosa Codina, Yan Sun and Xiaoyu Ding
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Rachel ; Codina, Rosa ; Sun, Yan ; Ding, Xiaoyu |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 15.2024, 2, p. 228-248
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| Subject: | Online music festival | Festival experience | Festival satisfaction | Festival loyalty | Großveranstaltung | Big event | China | Kundenzufriedenheit | Customer satisfaction | Musik | Music | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-04-2023-0034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535996