Experiences from a decade : a universal approach to business model teaching

Jesper C. Sort and Kristian Brøndum

There are many different approaches to teaching business models. This paper presents a generic five-step approach developed through a decade of teaching business models in different geographically, educational and industrial settings. The approach is based upon the teaching principles of case-based teaching, learning-by-doing and problem-based learning.

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Year of publication:	2021
Authors:	Sort, Jesper Chrautwald ; Kristiansen, Kristian Brøndum
Published in:	Journal of business models : JOBM. - Aalborg : Universitetsforlag, ISSN 2246-2465, ZDB-ID 2807730-1. - Vol. 9.2021, 3, p. 50-59
Subject:	Teaching \| business models \| business model canvas \| Geschäftsmodell \| Business model \| Betriebswirtschaftsstudium \| Graduate business education

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.5278/jbm.v9i3.2558 [DOI] hdl:10419/318966 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013093029