Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies
Year of publication: |
October-December 2015
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Authors: | Tresidder, Richard |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 7/8, p. 708-726
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Subject: | experiences marketing | hospitality | culture | Corporate Social Responsibility (CSR) | methodology | market research | Corporate Social Responsibility | Corporate social responsibility | Krankenhaus | Hospital | Marktforschung | Market research | Marketing | Gastgewerbe | Hospitality industry | Konsumentenverhalten | Consumer behaviour |
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