Experiencing atmospherics : the moderating effect of mall experiences on the impact of individual store atmospherics on spending behavior and mall loyalty
Year of publication: |
2021
|
---|---|
Authors: | Vilnai-Yavetz, Iris ; Gilboa, Shaked ; Mitchell, Vincent-Wayne |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-11
|
Subject: | Mall experiences | Mall loyalty | Monetary expenditure | Perceived atmosphere | Spending behavior | Store atmospherics | Store design | Ladengestaltung | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Beziehungsmarketing | Relationship marketing |
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