Experiencing flavourful fun : delighting customers the RB way
Vibhuti Tripathi; Anushree Tandon; Ashish Gupta
| Year of publication: |
2015
|
|---|---|
| Authors: | Tripathi, Vibhuti ; Tandon, Anushree ; Gupta, Ashish |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 16.2015, 2, p. 341-347
|
| Subject: | Ice cream | customer experience | India | brand | customer engagement | Beziehungsmarketing | Relationship marketing | Indien | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410133