Experiencing flavourful fun : delighting customers the RB way
Year of publication: |
2015
|
---|---|
Authors: | Tripathi, Vibhuti ; Tandon, Anushree ; Gupta, Ashish |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 16.2015, 2, p. 341-347
|
Subject: | Ice cream | customer experience | India | brand | customer engagement | Konsumentenverhalten | Consumer behaviour | Indien | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration |
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