Experiential and analytical price evaluations : how experiential product description affects prices
Arnaud Monnier, Manoj Thomas
| Year of publication: |
2022
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|---|---|
| Authors: | Monnier, Arnaud ; Thomas, Manoj |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 4, p. 574-594
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| Subject: | behavioral pricing | price evaluation | willingness to pay | numerical cog-nition | experiential processing | quantity framing | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Experiment | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541998