Experiential brand positioning : developing positioning strategies for beach destinations using online reviews
Viriya Taecharungroj
| Year of publication: |
2023
|
|---|---|
| Authors: | Viriya Taecharungroj |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 3, p. 313-330
|
| Subject: | destination positioning | hierarchical clustering | LDA | online reviews | textual analysis | Tourist experience | Markenführung | Brand management | Destinationsmanagement | Destination management | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221095588 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293844