Experiential festival attributes, perceived value, satisfaction, and behavioral intention for Korean festivalgoers
Year of publication: |
2019
|
---|---|
Authors: | Lee, Hoon ; Hwang, Heejeong ; Shim, Changsup |
Subject: | Festivals | the festival experience | experiential festival attributes | Korean festivalgoers | perceived value | sat-isfaction | behavioral intention | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing | Urlaubsverhalten | Holiday behaviour | Gastronomie | Restaurant industry |
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