Experiential marketing : a practical guide to interactive brand experiences
Shaz Smilansky
| Year of publication: |
2009
|
|---|---|
| Authors: | Smilansky, Shaz |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Markenpolitik | Ziel | Branding (Marketing) | Target marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 264 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5275-9 ; 0-7494-5275-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004929269