Experiential product attributes and preferences for new products : the role of processing fluency
J. Joško Brakus; Bernd H. Schmitt; Shi Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Brakus, J. Joško ; Schmitt, Bernd ; Zhang, Shi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2291-2298
|
| Subject: | Consumer experiences | Experiential marketing | New product design | Experiential product attributes | Processing fluency | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Produktentwicklung | New product development | Markenimage | Brand image | Event-Marketing | Event marketing | Marketing | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401994