Experiential retailing leveraged by data analytics
Year of publication: |
2021
|
---|---|
Authors: | Dastidar, Urshita Ghosh ; Ambekar, Suhas Suresh ; Hudnurkar, Manoj ; Lidbe, Abhay D. |
Published in: |
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3605, ZDB-ID 2566652-6. - Vol. 12.2021, 1, Art.-No. 6, p. 98-113
|
Subject: | Customer Experience | Data Analytics | Omnichannel | Retailtainment | Sentiment Analysis | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Big Data | Big data | Data analytics | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining |
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