Experimental evaluation of sequential bias in online customer reviews
Enes Eryarsoy; Selwyn Piramuthu
| Year of publication: |
2014
|
|---|---|
| Authors: | Eryarsoy, Enes ; Piramuthu, Selwyn |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 51.2014, 8, p. 964-971
|
| Subject: | Recommender systems | Online product reviews | Sequential bias | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Experiment | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Systematischer Fehler | Bias | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Produktqualität | Product quality | Social Web | Social web | Produkttest | Product testing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466522