Experimentation and start-up performance : evidence from A/B testing
Rembrand Koning, Sharique Hasan, Aaron Chatterji
| Year of publication: |
2022
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|---|---|
| Authors: | Koning, Rembrand ; Hasan, Sharique ; Chatterji, Aaron |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 9, p. 6434-6453
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| Subject: | entrepreneurial strategy | entrepreneurship | experimentation | innovation | organizational learning | Lernende Organisation | Learning organization | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Unternehmenserfolg | Firm performance | Experiment | Innovation | Lernprozess | Learning process |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2021.4209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013373014