Experiments in competitive product positioning : actual behavior compared to nash solutions
Ulf G. Marks; Sönke Albers
| Year of publication: |
2001
|
|---|---|
| Authors: | Marks, Ulf G. ; Albers, Sönke |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 53.2001, 3, p. 150-174
|
| Subject: | Marketingmanagement | Marketing management | Planspiel | Business game | Spieltheorie | Game theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Schmalenbachs business review |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001590069