Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Year of publication: |
2021
|
---|---|
Authors: | Rößner, Anna ; Gvili, Yaniv ; Eisend, Martin |
Subject: | Werbung | Advertising | Ethnische Gruppe | Ethnic group | Religionsgemeinschaft | Religious community | Minderheit | Minority | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Israel |
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