Explaining physical retail store closures in digital times

Does 3D make sense for Hollywood? : the economic implications of adding a third dimension to hedonic media products

Kupfer, Ann-Kristin, (2015)

Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands

Hansen, Nele, (2018)

The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model

Kupfer, Ann-Kristin, (2014)