Explaining the adoption of value metrics in retail banks' customer management
Sven C. Berger and Sebastian F. Martin
| Year of publication: |
2008
|
|---|---|
| Authors: | Berger, Sven C. ; Martin, Sebastian F. |
| Published in: |
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers. - Berlin : Springer, ISBN 978-3-540-78549-1. - 2008, p. 151-164
|
| Subject: | Bank | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Messung | Measurement | Deutschsprachiger Raum | German-speaking countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003721774