Explaining the product-speciticity of country-of-origin effects
Ting-Hsiang Tseng; George Balabanis
| Year of publication: |
2011
|
|---|---|
| Authors: | Tseng, Ting-hsiang ; Balabanis, George |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 6, p. 581-600
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Produkt | Product | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009390035