Explicit evidence of an implicit contract
Andrew T. Young; Daniel Levy
| Year of publication: |
2014
|
|---|---|
| Authors: | Young, Andrew T. ; Levy, Daniel C. |
| Published in: |
The journal of law, economics, & organization. - Cary, NC [u.a.] : Oxford Univ. Press, ISSN 8756-6222, ZDB-ID 634985-7. - Vol. 30.2014, 4, p. 804-832
|
| Subject: | The Coca-Cola Company | Implizite Kontrakte | Implicit contracts | Softdrink-Industrie | Soft drink industry | Beziehungsmarketing | Relationship marketing | Produktqualität | Product quality | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010533170