Exploding the legend of TV advertising and price promotions
Year of publication: |
2012
|
---|---|
Authors: | Harvey, Bill ; Herbig, Terese ; Keylock, Matthew ; Aggarwal, Ritesh ; Lerner, Nina |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 3, p. 339-345
|
Subject: | Fernsehwerbung | Television advertising | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Werbewirkung | Advertising effects | Einzelhandel | Retail trade | USA | United States |
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