Exploiting big data for customer and retailer benefits : a study of emerging mobile checkout scenarios
John A. Aloysius (Supply Chain Management Department, University of Arkansas, Fayetteville, Arkansas, USA), Hartmut Hoehle (Information Systems Department, University of Arkansas, Fayetteville, Arkansas, USA) and Viswanath Venkatesh (Walton College of Business, University of Arkansas, Fayetteville, Arkansas, USA)
| Year of publication: |
2016
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|---|---|
| Authors: | Aloysius, John A. ; Hoehle, Hartmut ; Venkatesh, Viswanath |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 36.2016, 4, p. 467-486
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| Subject: | Emerging technologies | Customer analytics | Intended use | Mobile checkout processes | Perceived benefit | Perceived experience | Big Data | Big data | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOPM-03-2015-0147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565384