An exploration and investigation of edible insect consumption : the impacts of image and description on risk perceptions and purchase intent
Melissa A. Baker and Jungyoung Tiffany Shin (University of Massachusetts Amherst), Young Wook Kim (Korean Edible Insect Laboratory Knowledge Cooperation, Republic of Korea)
| Year of publication: |
February 2016
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|---|---|
| Authors: | Baker, Melissa A. ; Shin, Jungyoung Tiffany ; Kim, Young Wook |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 2, p. 94-112
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| Subject: | Insekten | Insects | Lebensmittel | Food | Verbrauchereinstellung | Consumer attitudes | Konsumgütermarketing | Consumer goods marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433850