An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Priyadarshi Ranjan and G. V. R. K. Acharyulu
| Year of publication: |
2022
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| Authors: | Ranjan, Priyadarshi ; Acharyulu, G. V. R. K. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 4, p. 490-512
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| Subject: | online marketplace quality | seller selection quality | website quality | service quality | online purchase intention | trust | e-WOM | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Vertrauen | Confidence | Website | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Produktqualität | Product quality | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2022.125588 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309992