An exploration of the relationship between product selection criteria and engagement with "show-rooming" and "web-rooming" in the consumer's decision-making process
Louise F. Reid, Heather F. Ross, Gianpaolo Vignali
| Year of publication: |
2016
|
|---|---|
| Authors: | Reid, Louise F. ; Ross, Heather F. ; Vignali, Gianpaolo |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 17.2016, 3, p. 364-383
|
| Subject: | fashion | consumer decision-making | show-rooming | web-rooming | selection criteria | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687671