Exploring a New Typology of Emotional Appeals: Basic, versus Social, Emotional Advertising
Year of publication: |
1997
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Authors: | Huang, Ming-Hui |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 19.1997, 2, p. 23-38
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