Exploring and explaining older consumers' behaviour in the boom of social media
Year of publication: |
2022
|
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Authors: | Hien Thu Bui |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 2, p. 601-620
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Subject: | grey market | older consumers | purchase behaviour | social media advertising | social media marketing communications | social media sites | usage motives | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Ältere Menschen | Elderly people | Virales Marketing | Viral marketing |
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