Exploring the application of AI-driven account-based marketing as a sustainable approach for customer acquisition in the export of technological industrial products
Tetyana Joergensen and Michael Fast
| Year of publication: |
2024
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|---|---|
| Authors: | Joergensen, Tetyana ; Fast, Michael |
| Published in: |
International journal of export marketing : IJExportM. - Olney, Bucks : Inderscience Publishers, ISSN 2059-0903, ZDB-ID 2858136-2. - Vol. 6.2024, 4, p. 435-457
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| Subject: | ABM | account-based marketing | AI-driven marketing automation | BtB marketing | customer acquisition | HVACR | sustainable marketing | technological industrial product | Marketing | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Marketingmanagement | Marketing management | Öko-Marketing | Green marketing | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEXPORTM.2024.146303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015418875