Exploring application of neuromarketing in advertising effectiveness : a bibliometric and TCCM-based approach
Tanu Pandey and Manya Goel and Srinidhi Kumari and Shankar Nath Jha
| Year of publication: |
2024
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|---|---|
| Authors: | Pandey, Tanu ; Goel, Manya ; Kumari, Srinidhi ; Jha, Shankar Nath |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 3, p. 303-326
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| Subject: | Neuromarketing | Advertising effectiveness | Advertisement | Consumer | TCCM | Bibliometric | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-05-2024-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159210