Exploring attitudes towards digital advertisements on social networks : the case study of the Nišava and Pčinja districts
Miloš Stojanović, Ivana Božić Miljković, Pavle Mitić, Anja Veličković
| Alternative title: | Istraživanje odnosa prema digitalnim oglasima na društvenim mrežama: studija slučaja na teritoriji Nišavskog i Pčinjskog okruga |
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| Year of publication: |
2023
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| Authors: | Stojanović, Miloš ; Miljković, Ivana Božić ; Mitić, Pavle ; Veličković, Anja |
| Published in: |
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike. - Blace : Vysoka poslovna škola strukovnich studija Blace, ISSN 2406-2324, ZDB-ID 2872084-2. - Vol. 14.2023, 2, p. 1-9
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| Subject: | paid ads | advertising | social networks | consumers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.5937/bizinfo2302001S%20%20 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634622