Exploring brand associations : an innovative methodological approach
Belinda Crawford Camiciottoli; Silvia Ranfagni and Simone Guercini
| Year of publication: |
2014
|
|---|---|
| Authors: | Camiciottoli, Belinda Crawford ; Ranfagni, Silvia ; Guercini, Simone |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 1092-1112
|
| Subject: | Fashion industry | Online communities | Brand associations | Qualitative-quantitative approach | Text mining | Textual analysis | Social Web | Social web | Markenführung | Brand management | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Text | Data Mining | Data mining | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388095