Exploring brand masculine patterns : moving beyond monolithic masculinity
Salim L. Azar
| Year of publication: |
2013
|
|---|---|
| Authors: | Azar, Salim L. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 7, p. 502-512
|
| Subject: | Masculinity | Brand personality | Cluster analysis | Scale development | Brand gender | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Geschlecht | Gender | Clusteranalyse | Markenartikel | Brand | Geschlechterforschung | Gender studies | Männer | Men |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225089