Exploring buyer-seller relationships in Indian horticultural marketing : a focus on supermarket buyers
Mayank Saini, Ubba Savita
| Year of publication: |
2024
|
|---|---|
| Authors: | Saini, Mayank ; Savita, Ubba |
| Published in: |
The Australian journal of agricultural and resource economics. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1467-8489, ZDB-ID 2006393-3. - Vol. 68.2024, 4, p. 912-930
|
| Subject: | agricultural supply chains | buyer-seller relationship | farmer satisfaction | high-value supply chains | supermarket buyers | Lieferkette | Supply chain | Lebensmitteleinzelhandel | Food retailing | Lieferantenmanagement | Supplier relationship management | Indien | India | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Gartenbau | Horticulture | Agroindustrie | Agro-industry | B-to-B-Marketing | Business-to-business marketing | Lebensmittelhandel | Food trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1467-8489.12580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137958