Exploring channel switching in the aftermath of the Covid-19 pandemic : are shoppers all driven by the same motivations?
Year of publication: |
2023
|
---|---|
Authors: | De Canio, Francesca ; Fuentes-Blasco, Maria ; Martinelli, Elisa |
Subject: | Consumers' motivations | Covid-19 pandemic | Grocery shopping | Mixture regression | Online switching | Konsumentenverhalten | Consumer behaviour | Coronavirus | Online-Handel | Online retailing | Epidemie | Epidemic | Regressionsanalyse | Regression analysis | Wirkungsanalyse | Impact assessment | Motivation | Lebensmitteleinzelhandel | Food retailing |
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