Exploring conditions for successful end-user involvement in new product development
Year of publication: |
2024
|
---|---|
Authors: | Koukou, Marianna ; Dekkers, Rob |
Published in: |
European Perspectives on Innovation Management. - Cham : Springer International Publishing, ISBN 978-3-031-41796-2. - 2024, p. 197-221
|
Subject: | Co-creation | Customer involvement | New product development | Open innovation | User involvement | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | Kundenintegration | Customer integration | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
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