Exploring consumer behavior and brand management in the automotive sector : insights from a digital and territorial perspective
Year of publication: |
2023
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Authors: | Rodrigues, Diana ; Sousa, Bruno ; Gomes, Sofia ; Oliveira, José Castro ; Lopes, Eunice |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 13.2023, 2, Art.-No. 36, p. 1-13
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Subject: | automotive | brand love | consumer behavior | digital trends | territorial management | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kfz-Industrie | Automotive industry | Digitalisierung | Digitization | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci13020036 [DOI] hdl:10419/275501 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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