Exploring consumer purchase intention in cross-border e-commerce : evidence from "belt and road" countries
Year of publication: |
2023
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Authors: | Jian, Jie ; Lv, Ling ; Wan, Li |
Subject: | Belt and road initiative | Consumer purchase intention | Cross-border e-commerce | Online-Handel | Online retailing | China | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Neue Seidenstraße | New silk road | Internationale Wirtschaftsbeziehungen | International economic relations |
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