Exploring consumer segments defined by affective responses to naturalness in logo design
Anna Torres, Leonor Vacas de Carvalho, Joana Cesar Machado, Michel van de Velden and Patrício Costa
| Year of publication: |
2023
|
|---|---|
| Authors: | Torres, Anna ; Vacas-de-Carvalho, Leonor ; Machado, Joana César ; Velden, Michel van de ; Costa, Patrício |
| Subject: | Big Five | Creativity | Logo design | Personality | Response style | Segmentation | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Kreativität | Produktgestaltung | Product design | Zielgruppe | Target group | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2022-4023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485567