Exploring consumers' drinking behaviour regarding no-, low- and mid- alcohol wines : a systematic scoping review and guiding framework
| Year of publication: |
2025
|
|---|---|
| Authors: | Ford, Hannah ; Dolan, Rebecca ; Goodman, Steve ; Bastian, Susan ; Pearson, Wes ; Corsi, Armando Maria |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 41.2025, 7/8, p. 703-733
|
| Subject: | consumer drinking behaviour | MAPED framework | No-Low-Mid wines | SHIFT framework | systematic scoping review | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Wein | Wine | Weinbau | Wine industry |
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