Exploring CRM and SRM user satisfaction in B2B relationship management
Kaouther Kooli, Kaouther Ben Mansour, Victoria Cornwell
| Year of publication: |
2016
|
|---|---|
| Authors: | Kooli, Kaouther ; Ben Mansour, Kaouther ; Cornwell, Victoria |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 15.2016, 1, p. 81-95
|
| Subject: | Relationship marketing | CRM system | SRM system | User satisfaction | User motivation | User involvement | B2B companies | Beziehungsmarketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539216X14594362873578 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655460