Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail
Benjamin Barann, Jan H. Betzing, Marco Niemann, Benedikt Hoffmeister, Jörg Becker
| Year of publication: |
2022
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|---|---|
| Authors: | Barann, Benjamin ; Betzing, Jan Hendrik ; Niemann, Marco ; Hoffmeister, Benedikt ; Becker, Jörg |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 2, p. 523-545
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| Subject: | Retail | Acceptance | Brick and Mortar | E-Service | Touchpoint | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-020-00445-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013399572