Exploring differences between central located test and home use test in a living lab context
Wendin Karin, Åström Annika and Ståhlbröst Anna
| Year of publication: |
2015
|
|---|---|
| Authors: | Karin, Wendin ; Annika, Åström ; Anna, Ståhlbröst |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 3, p. 230-238
|
| Subject: | Consumer | product acceptance/liking | living lab | home use test | central located test | chocolate bar |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011380539