Exploring e-commerce potential in rural India : opportunities in Northern India
Hemanti Richa and Alpana Srivastava, Madhu Pandey
| Year of publication: |
2025
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|---|---|
| Authors: | Richa, Hemanti ; Srivastava, Alpana ; Pandey, Madhu |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 40.2025, 2, p. 97-106
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| Subject: | agriculture | e-commerce | electronic commerce | India | online shopping | rural e-commerce | rural supply chain | Electronic Commerce | E-commerce | Indien | Online-Handel | Online retailing | Lieferkette | Supply chain | Ländlicher Raum | Rural area | Agroindustrie | Agro-industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2025.146216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015407911