Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Meda Mucundorfeanu, Delia C. Balaban and Marius Mauer
| Year of publication: |
2025
|
|---|---|
| Authors: | Mucundorfeanu, Meda ; Balaban, Delia Cristina ; Mauer, Marius |
| Subject: | Authenticity | credibility | digital manipulation disclosure | product involvement | social media influencers | Social Web | Social web | Glaubwürdigkeit | Credibility | Influencer | Online-Marketing | Internet marketing | Manipulation | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Politische Kommunikation | Political communication | Digitalisierung | Digitization |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2381973 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194218