Exploring how peer communities enable lead user innovations to become standard equipment in the industry : community pull effects
Year of publication: |
2011
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Authors: | Hienerth, Christoph ; Lettl, Christopher |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, S1, p. 175-195
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Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Sportartikelbranche | Sporting goods industry | Boot | Boat | Medizinprodukt | Medical device | Welt | World |
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