Exploring the impact of self-construal on the perceived values of the post-purchase product customization : the context of motorcycle customization in Vietnam
Mai Dong Tran and Long Dang
Year of publication: |
2021
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Authors: | Mai Dong Tran ; Long Dang |
Published in: |
Recent developments in Vietnamese business and finance. - New Jersey : World Scientific, ISBN 978-981-12-2714-1. - 2021, p. 545-576
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Subject: | Self-construal | Perceived values | Post purchased product customization | Motorcycle customization | Vietnam | Konsumentenverhalten | Consumer behaviour | Viet Nam | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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