Exploring the impact of self-construal on the perceived values of the post-purchase product customization : the context of motorcycle customization in Vietnam
Mai Dong Tran and Long Dang
| Year of publication: |
2021
|
|---|---|
| Authors: | Mai Dong Tran ; Long Dang |
| Published in: |
Recent developments in Vietnamese business and finance. - New Jersey : World Scientific, ISBN 978-981-12-2714-1. - 2021, p. 545-576
|
| Subject: | Self-construal | Perceived values | Post purchased product customization | Motorcycle customization | Vietnam | Konsumentenverhalten | Consumer behaviour | Viet Nam | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Motorrad | Motorcycle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799233